Thứ Ba, 10 tháng 1, 2012

Investors won't be happy until Nintendo starts making iPhone games

Well, get to it, why dontcha? The San Francisco Chronicle reports that Nintendo investors are calling for the massive creator of Mario to make iPhone and Android games ... or else. With the drastic price cut of its flagship handheld system, the 3DS, in less than six months since its release, investors say that it's time Nintendo tries something new, regardless of what it's said in the past.

Recently, Pokemon Co. announced an iPhone game revolving around the ubiquitous pocket monsters, Pokemon Say Tap (pictured). It almost instantly saw the company's stock spike their highest in four months with the assumption that Nintendo might be getting into the mobile games business, according to the SF Chronicle. But the company quickly pointed out that this was not the case, and just as quickly those gains turned into losses.

"They just don't get it," MF Global FXA Securities Ltd. said in a sales note that day, according to the SF Chronicle. "Sell the stock, because a management once feted for creative out-of-box thinking have just shown how behind the times they are."

Nintendo has repeatedly affirmed that it will not develop games that do not use its hardware, which clearly has investors in a tizzy, as the company was recently forced to slash its profits forecast for 2011 by a whopping 82 percent. "Smart phones are the new battlefield for the gaming industry," Masamitsu Ohki, a fund manager at Stats Investment Management Co, told SF Chronicle. "Nintendo should try to either buy its way into this platform or develop something totally new."

But if the numbers--Apple is now the most valuable company in the world, while Zynga is poised to become the most valuable games company globally--weren't enough for Nintendo, will investor complaints be? Well, it looks like price cuts and apologies haven't worked to appease Nintendo's investors (nor has its announced intent on entering the digital goods space), so it appears as if the Mario maker doesn't have much of a choice. [Ed. Note: Remember kids, today's the last day to get your 3DS at the discounted price and with 20 free games at Wal-Mart. Don't walk, run!]

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