Mobile social games are cooler than Sunday Night Football

And that's just on the Flurry network for iPhone. According to data compiled by Nielsen and Flurry, a social network for iPhone games and applications, more people played social games on their iPhone than those who watched Sunday Night Football on NBC.

When television is competing with mobile social games for viewers, you know this industry is more than a fad. Not to mention mobile social games on the iPhone alone are only about two years old. Flurry welcomes 19 million daily players for 22 minutes on average through the 50,000 apps that support the network, which is only 4 million viewers away from the most popular TV out there, American Idol. With numbers like this, it's a no-brainer for studios like Zynga and CrowdStar to look at mobile as the next frontier.

Count in players from other mobile social gaming networks like Open Feint and Plus+, open up the device categories to include Android and Blackberry and you got yourself far more eyes than that glorified Star Search American Idol will ever reach. It's no wonder that media giants like Viacom are joining Microsoft in looking to join the fun. It looks like we're going to see plenty more ads in our games than we might like come 2011.