Mobile social games are cooler than Sunday Night Football

And that's just on the Flurry network for iPhone. According to data compiled by Nielsen and Flurry, a social network for iPhone games and applications, more people played social games on their iPhone than those who watched Sunday Night Football on NBC.

When television is competing with mobile social games for viewers, you know this industry is more than a fad. Not to mention mobile social games on the iPhone alone are only about two years old. Flurry welcomes 19 million daily players for 22 minutes on average through the 50,000 apps that support the network, which is only 4 million viewers away from the most popular TV out there, American Idol. With numbers like this, it's a no-brainer for studios like Zynga and CrowdStar to look at mobile as the next frontier.

Count in players from other mobile social gaming networks like Open Feint and Plus+, open up the device categories to include Android and Blackberry and you got yourself far more eyes than that glorified Star Search American Idol will ever reach. It's no wonder that media giants like Viacom are joining Microsoft in looking to join the fun. It looks like we're going to see plenty more ads in our games than we might like come 2011.

Gree's OpenFeint hires ex-Glu Mobile exec, more social games coming?

The mobile social game wars are heating up, as OpenFeint just took on former Glu Mobile executive Sarah Thompson (pictured) as its director of developer relations, SocialTimes reports. In other words, OpenFeint, owned by Japanese mobile social gaming powerhouse Gree, hired Thomson to strategically acquire build relationships with independent developers.

Namely, SocialTimes's Azam Khan guesses those developers will be primarily social and mobile social game creators, given Thomson's past exploits in the industry with Glu Mobile and IUGO Entertainment before that. And frankly, we couldn't agree more. Considering OpenFeint is a social network for mobile games at heart, and Gree's existing status, it simply makes sense.

"OpenFeint is going through an exciting phase of growth right now and Sarah is exactly the kind of person we need to keep up the momentum," OpenFeint SVP Marketing and Developer Relations Eros Resmini said in a release. "Sarah's deep history in mobile gaming paired with her connections to the developer community made her a great fit for OpenFeint."

We can't help but recall what just went down between OpenFeint and Gree: The former's co-founder and CEO Jason Citron resigned, and Gree CFO Naoki Aoyagi took his place. (Though, VentureBeat reckons the move was less ... cut-and-dry.) But back to Gree and OpenFeint's future plans, the simple fact is mobile social games are growing at an exponential rate on iOS and Android devices.

"I've always admired OpenFeint for its constant innovation in the mobile gaming space," Thomson said in a release. "As the company continues to change with the market, I'm excited to help OpenFeint continue growing." And we think we have an idea of just where Thomson would like to go. It starts with an "S" and--oh, forget it. You get the point already.

Do you think this puts OpenFeint in a better place to compete with opponents like DeNA and Zynga in mobile games? Don't you wish you could have rockin' tattoos and a big time exec gig? Sound off in the comments. 3 Comments