Half of all U.S. social gamers own a game console, RockYou study says

As if we already didn't know: Some social gamers are more "hardcore" than we thought. But the next study released that attempts to drive this point home is courtesy of Zoo World creator RockYou and conducted by Interpret, a media research firm. Titled the "Social Gamer Thought Leadership Research Study," it finds that 50 percent of U.S. social gamers own a traditional gaming console.

The study, which polled over 2,00 social game fans living in the U.S. aged 18 and older with a 60-40 women to men split, also found that social gamers are more "sophisticated." To back up the claim, the study reports a quarter of social gamers prefer games with quests, and that 22 percent admit that score-sharing drives their urge to play more. Oh, and these players also spend quite a bit of time with the games.

Of the over 2,000 people polled, RockYou and Interpret found that the average social gamer spends an average of 9.5 hours playing out of the 13 average hours they spend on networks like Facebook. The average social game player, according to the study, has just over 16 real-life frieds playing these games with them and has made 20 new friends through social games. Of course, the study doesn't get into how deep said friendships are, but how could you?

The study also reports that 42 percent of social gamers would play a social game more, if offered real world rewards like coupons or gift cards. (But isn't the idea to get them to pay up?) It was just recently that Raptr discovered that a number of Zynga fans may be Halo and Grand Theft Auto fans, too. And before that, Kabam found in its own study that the hardcore crowd on Facebook is growing.

What should you take away from this influx of studies and reports? Regardless of whether you still dig tending to virtual crops or running a shanty town, many developers--even the "casual" ones--seem all but done with your farms and cities of yore.

What do you think of the numerous reports on the growing hardcore crowd in social games? How do you think this will change the industry in the long run? Sound off in the comments. Add Comment

RockYou seeking skilled recruits ... to play Galactic Allies [Video]

Look, RockYou knows that you're not an architect by trade, and you're certainly no cook. So, why not stop pretending to do things real people do and pretend to be something completely fictional, like a galactic fleet commander? With developer 3 Blokes, the Facebook game publisher recently released Galactic Allies to Facebook, the studio's second strategy game.

The game enlists players as commanders of their very own fleet of star ships in a battle to protect their end of the galaxy from alien enemies. In a more casual approach to the growing sub genre of hardcore strategy games on Facebook, Galactic Allies lets players directly control their space-faring units to avoid enemy fire in real-time combat. (Of course, battles are exchanged between players asynchronously.)

While it's not marketed as such, the game looks a lot like the spiritual successor to 3 Blokes's first game on Facebook, Galactic Trader. But this time around, the developer has resources from a major publisher, which can only mean one thing: a goofy trailer displaying almost everything the game has to offer in a 60-second nutshell.
Gallery: Galactic Allies on Facebook
Also, the game wasn't exactly live when we first revealed it to you, so check out the fun trailer down there. And when you're done with that, click on the link below to hop into Galactic Allies. That is, if you think you can answer the call--come on, even the narrator wants in.


Click here to play Galactic Allies on Facebook Now >

Have you tried Galactic Allies on Facebook yet? What do you think of where hardcore strategy games on Facebook are at right now? Sound off in the comments. 1 Comment