EA, Playfish developing 'the hell out of SimCity' for Facebook [Report]

Hey, if The Sims Social struck gold, it only makes sense at this point. Business Insider reports, citing nameless sources, that a China-based Playfish team has suspended all other projects to "develop the hell out of SimCity" for Facebook. Of course, the idea is that the second place developer is doing so to go toe-to-toe directly with CityVille, the number one game on Facebook.

Zynga's city-builder has held the top spot on Facebook for over a year, and EA is reportedly doing everything in its power to dethrone the king of social games. According to Business Insider, multiple sources within the company say that SimCity has been in development for over a year, around the same time that Zynga started work on CityVile. But when the game broke every record in the book over the past year, EA had no choice but to ramp up work on SimCity.

At the time, Zynga had more time and resources to pour into CityVille than EA did with SimCity, which had "doubled down" on The Sims Social. Since the game has now proven itself, putting a dent into Zynga's then spotless lineup, the veteran games publisher has placed a laser focus on the social iteration of game designer Will Wright's masterpiece.

According to the news outlet, Playfish's Norway and San Francisco teams are working on entirely new games for EA. And yes, it's OK to be more excited by that rumor than yet another city-builder. This better be good.

[Via IndustryGamers]

Are you excited by the thought of SimCity hitting Facebook? Do you think it could give CityVille a run for its (boatloads of) money?

EA, Playfish developing 'the hell out of SimCity' for Facebook [Report]

Hey, if The Sims Social struck gold, it only makes sense at this point. Business Insider reports, citing nameless sources, that a China-based Playfish team has suspended all other projects to "develop the hell out of SimCity" for Facebook. Of course, the idea is that the second place developer is doing so to go toe-to-toe directly with CityVille, the number one game on Facebook.

Zynga's city-builder has held the top spot on Facebook for over a year, and EA is reportedly doing everything in its power to dethrone the king of social games. According to Business Insider, multiple sources within the company say that SimCity has been in development for over a year, around the same time that Zynga started work on CityVile. But when the game broke every record in the book over the past year, EA had no choice but to ramp up work on SimCity.

At the time, Zynga had more time and resources to pour into CityVille than EA did with SimCity, which had "doubled down" on The Sims Social. Since the game has now proven itself, putting a dent into Zynga's then spotless lineup, the veteran games publisher has placed a laser focus on the social iteration of game designer Will Wright's masterpiece.

According to the news outlet, Playfish's Norway and San Francisco teams are working on entirely new games for EA. And yes, it's OK to be more excited by that rumor than yet another city-builder. This better be good.

Facebook gaming's fat cats will only get fatter, unfortunately

Companies like Zynga and EA (with the help of Playfish and PopCap) have long dominated the Facebook game scene. Sadly, it looks like that's not going to change anytime soon, according to a report released by Lazard Capital Markets. Basically, the report comes to the conclusion that, because they've already achieved critical mass, Zynga and EA will continue to rule Facebook games.

The report is based on meetings with six privately-held social game makers, including CrowdStar, Digital Chocolate, Funzio, HeyZap, IGG, and Tapjoy, according to All Facebook. "We acknowledge that toughening competition on Facebook could constrain margins and is generally negative for the space; however," the report reads, "we believe that rising user acquisition costs could be relatively positive for companies like Zynga and Electronic Arts that have already built large user bases on Facebook and disproportionately benefit from network effect and, therefore, may have an advantage over the newer companies in the space."

In other words, Zynga and EA will always competitive advantage over even relatively large companies like CrowdStar simply due to the fact that these companies already have created massive internal networks of players. This is exactly why no other company could release a game that amasses 5 million players in six days like CastleVille. The smaller developers' response?

Look elsewhere, basically. But when the majority of social gamers hang out on Facebook, where else is there to look? It's quite the predicament that the industry faces, especially considering the implications it could have as far as creativity is concerned on the platform. Developers will continue to create games that attempt to emulate Zynga and EA's wild success, and the copycat syndrome will persist. If the indie's time on Facebook is over, then all the hope we have for successful games that test the limits of the genre is for the players to grow tired of 'Ville after 'Ville.

Are you sick of the current stable of popular Facebook games? What new approaches or genres would you like to see on Facebook?

PopCap feels the power of 'free,' more freemium games incoming

Perhaps "PopCap feels the power of Facebook" is more like it. During an interview with PocketGamer.biz, PopCap senior director of mobile product and business strategy Giordano Contestabile revealed that the Bejeweled Blitz creator has plenty more plans for freemium mobile games. That's especially since its recent Plants vs Zombies freemium-inspired update.

"While we typically don't disclose much about our future plans, I can say that you're in for a lot of surprises for us in the coming months, and that in-app transactions and the freemium model are going to feature prominently," Contestabile told PocketGamer.biz. The PopCap exec believes that the play first, (maybe) pay later model of mobile games will likely take over.

"I think that, one year from now, 95 percent or more of iOS game downloads might come from freemium games, and 80 percent or more of the revenue could be associated with them," Contestabile told the website. "The freemium model is extremely powerful because it allows developers to reach the biggest possible audience, and it allows players to choose if and how to pay for content, after having tried it out."

While Contestabile did say that there's still a place for premium game experiences, or pay-to-play games, that approach is losing its luster for most games. It wouldn't be terribly inaccurate to call this "The Facebook Effect." The fact that companies like Zynga and EA (which now owns PopCap) have made serious dough with free-to-play Facebook games has certainly had a visible impact on mobile gaming, which has a distribution model fairly similar to social networks. Almost Free is here to stay, and it looks like PopCap wants to lead the charge.

Are you excited to hear that more free-to-play games are coming from PopCap? Which property do you hope gets the free treatment next, or are you hoping for more original games? Sound off in the comments. Add Comment

The Sims Social Summer Blowout Week decor shows its pearly whites

With a freebie frenzy of sorts and a new feature in Land Expansions, Playfish has been rather busy with The Sims Social. Just recently, the team released a number of new summer-themed items in its Summer Blowout Week to ring out the brightest season ... again.

At any rate, there are quite a few items to check out both for Simoleons and SimCash. But we're going to focus on the decorations, so moving right along:

LuxLite Wonder

    * Costs: 8 SimCash
    * House Value: 1,200


Sunflower

    * Costs: 9 SimCash
    * House Value: 1,500
    * Bladder: 9
    * Fun: 3


Lemonade For All

    * Level 13 Required
    * House Value: 350


Contempo Chair

    * Costs: 14 SimCash
    * House Value: 2,050


Basix Lounger

    * Costs: 450 Simoleons
    * House Value: 300
    * Sleep: 11
    * Bladder: -1


Twisted Topiary

    * Costs: 15 SimCash
    * House Value: 2,200
    * Bladder: 9
    * Fun: 3


Heart Topiary     SolTrain Gazebo     LuxLite Lamp

Contempo Table

    * Costs: 19 SimCash
    * House Value: 2,800


Stunning Palm

    * Costs: 19 SimCash
    * House Value: 2,800
    * Fun: 3
    * Social: 3


ArchPine Chair

    * Level 12 Required
    * House Value: 650


Star Parasol Rose/Pale

    * Level 13 Required
    * House Value: 650


Heart Topiary

    * Costs: 25 SimCash
    * House Value: 3,700
    * Bladder: 9
    * Fun: 3


Contempo Bench

    * Costs: 25 SimCash
    * House Value: 3,700


Lizard Lounger

    * Costs: 800 Simoleons
    * House Value: 700
    * Sleep: 11
    * Bladder: -1



SolTrain Lounger

    * Costs: 29 SimCash
    * House Value: 4,300
    * Sleep: 11
    * Bladder: -1


ArchPine Table

    * Level 12 Required
    * House Value: 1,100


Contempo Lux

    * Costs: 35 SimCash
    * House Value: 5,150


Sunflower     Font of all Awesome     Pale Star Parasol

ArchPine Bench

    * Level 12 Required
    * House Value: 1,300


Mini Palm

    * Costs: 1,350 Simoleons
    * House Value: 1,450
    * Bladder: 9
    * Fun: 3


Aquatix Thrill

    * Costs: 55 SimCash
    * House Value: 8,150


Atlas Fountain

    * Costs: 1,750 Simoleons
    * House Value: 1,650


Font of All Awesome

    * Costs: 2,250 Simoleons
    * House Value: 1,800


Spheres Topiary

    * Level 23 Required
    * House Value: 3,250
    * Bladder: 9
    * Fun: 3


Dolphin Topiary

    * Costs: 4,500 Simoleons
    * House Value: 3,400
    * Bladder: 9
    * Fun: 3


Elephant Topiary

    * Costs: 6,500 Simoleons
    * House Value: 4,650
    * Bladder: 9
    * Fun: 3


Air and Air Pool

    * Level 12 Required
    * House Value: 9,500
    * Fun: 19
    * Sleep: 11



While a majority of these item unfortunately cost SimCash, a good amount of them go for Simoleons. The best bang for your buck? I'd recommend going for any of the topiaries to give your House Value an instant boost. Also, keep in mind that a number of new wall and floor patterns were added, too, most of which cost Social Points. So, keep visiting your friends if you want to change the overall palette of your Sim's home.

[Image Credit: Playfish]

Have you snapped up any of these summer items? What type of decor are you hoping for next in The Sims Social? Share with us in the comments. 1 Comment

Dunkin' Donuts pushes its brand with a free Sims Social Lawn Chair

Dunkin' Donuts strikes again in The Sims Social. On top of all the free fan gifts from Playfish and EA rolling out daily on the game's official fan page, the American coffee-and-donuts chain has chipped in for the first Sims Social-branded virtual item in the form of an exclusive Dunkin' Donuts Lawn Chair.

To get the chair, you've got to 'like' the official Dunkin' Donuts Facebook page here and then head over to the section of the page titled "DD & The Sims Social".

Owning the lawn chair adds 250 points to your house value, which is a modest, but no small amount. It also sells for 15 Simoleons, which is chump change, but hey, free furniture! And lastly, the chair comes with a bit of extra animation.

Just click on the chair, and your Sim will get the option to "Sit" or "Drink Dunkin' Donuts Coffee". So kick back, and watch your Sim lie down on the chair to sip from a steamy cup.
Dunkin Donuts Sims Social Lawn Chair
Do you enjoy branded goods in games? Do you think it makes them more realistic? Sound off in the comments. Add Comment